Local SEO Strategies: How to Do Local SEO for Multiple Locations

Some businesses have multiple locations. Or, if they only have one branch, they must create pages for nearby areas. Fortunately, Multi-Location SEO can help your company achieve high page rankings and attract customers from all over the world. As a result, business owners must understand how to implement Local SEO Strategies for Multiple Locations.

Local SEO functions similarly to Search Engine Optimization. As a result, you can use your standard SEO tactics while tailoring them to a local audience. Furthermore, a few Local SEO-related don'ts will have an impact on your ranking in Google search results pages, such as:

• Adding contact number lists with little context or value.
• Including text blocks containing the names of locations, you want a page to rank for.
• Keyword stuffing is the practice of unnaturally repeating words or phrases on a page.

Google prioritizes its users' needs. As a result, business website owners should avoid adding information and keywords or -s to their pages unless they provide significant value. After all, "46% of all Google searches" seek local information on products or services.

Local SEO Strategies for Multiple Locations are required for businesses. This way, you can improve your position on local search results pages.

Local SEO Strategies: How to Do Local SEO for Multiple Locations

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Multi-Location, or Multi-Local SEO

Local SEO can significantly increase the reach of brick-and-mortar businesses. However, Multi-Location SEO can help such businesses, particularly those with multiple branches, expand their reach. It is a strategy for ranking your site's pages in its associated area that is also known as Multiple Location SEO.

Businesses can use this strategy to achieve the top spot on a specific area's Search Engine Results Pages.

To do so, you must optimize On-Page elements to ensure your site appears in the appropriate local SERPs. You can outsource all of these strategies to companies that provide Local SEO Services in the Philippines.

As a result, the following are the page optimization activities for multiple business locations:

• Create pages for each of your company's branches.
• Create and optimize Google My Business pages for all of your locations.
• Connect your Google My Business pages to the relevant website pages.
• Obtain positive feedback or reviews for each company branch.

Companies that use accepted Local SEO strategies gain an advantage over their competitors. Here are some of the benefits of using Local SEO Strategies for your company's branches.

Local SEO Strategies: How to Do Local SEO for Multiple Locations

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The Benefits Of Applying SEO for Multiple Locations

Gaining Higher Rankings on Local SEO Results Pages

For starters, Multi-Location SEO can help you rank higher in local search results. For example, if a Google user searches for a business, they may see a Google Maps result displaying local businesses.

Furthermore, 'near me' searches, in particular, are useful for capturing the attention of local consumers who require products or services right away. Search queries that include the 'Near me' qualifier "grew 150% faster" than searches that did not.

So, when you click a Google Map drop pin, it will display important business information such as:

• The business name;
• Its address;
• Operating hours;
• Reviews and ratings; and
• Business pictures.

Such information is critical for improving local SERP rankings. Furthermore, the information enhances the value of your pages, whether they are from your dedicated business website or Google My Business.

Bringing in More Local Customers

Because of the visibility that Local SEO provides, a local business can attract local consumers to their locations. For example, 88% of mobile searches for local businesses result in either a call or a visit on the same day. As a result, business website owners must use Local SEO Strategies to direct local customers to the branch closest to them!

Despite the fact that the locations share a name, they may appear in local search results for the area. As a result, distinguishing multiple locations is critical. This way, you can ensure that pages are optimized for the right searchers.

When people search for your name, products, or services, Multi-Location SEO can help them find your nearest business branch.

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Increasing Brand Awareness With Locals

As a result, business owners employ SEO tactics such as optimizing content with Long-Tailed Keywords. Your target audience will then use these keywords to find your products or services. The more closely they are tailored to your customer base, the more traffic your website will receive.

Ranking nationally or globally, on the other hand, can take time and effort. Concentrating your SEO tactics on specific locations can help you capture the attention of customers. Customers can then visit your physical location the following day.

As a result, the proper Local SEO Strategy can increase awareness of your company's branches. Local SEO Marketing Campaigns can be used to promote your company. You'll quickly attract the attention of nearby potential customers.

Local SEO Strategies: How to Do Local SEO for Multiple Locations

Local SEO Strategies for Multiple Locations

Research on Keywords With Local Intent

Keyword research is essential when using SEO, and the same holds true for Local SEO. As a result, you must conduct research on the appropriate local SERPs. Long-tail keywords are useful for gaining access to results pages with less competition than more general keywords or -s.

You must find brand-related keywords and pair them with local intent when managing Local SEO Campaigns. You can, for example, use targeted keywords with local intent if they include the words 'near me.'

Another way for a company to gain a lot of organic traffic is to get a spot in the Local 3-Pack. The Local Pack features the top three businesses in a given area. They are sorted based on how useful they are to searchers. As a result, Local SEO Strategies for Multiple Locations can assist you in obtaining a spot.

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Have Separate Pages for Different Locations

Almost 9 out of 10 marketers said location-based marketing "resulted in higher sales." It also resulted in a larger customer base and improved engagement. As a result, each location requires its own page.

Furthermore, each must be as detailed as possible and provide product or service knowledge. Furthermore, you can provide relevant content for people in a specific area.

In addition, the branch address and phone number must be included. Including additional contact information on the location, page will add value to your website visitors.

As a result, you can target specific areas and gain a lot of traffic from searching and walking. Furthermore, because of your location page, local visitors may be able to reach your physical location in minutes!

Optimize Your Location Pages

You can optimize your company's location pages similarly to how you would optimize your Meta Tags in SEO. First, the structure of your URL should be simple to understand. It should also specify a specific branch area, indicating to visitors and Google that your company has multiple locations.

You should also optimize the other Meta Tags with the desired Local Keywords and -s. Keywords related to the location for which you are creating a page should be included in the Meta Description and Title Tags.

You can also include an iframe map from Google My Business on your page. Schema Markups are an excellent way to attract the attention of search engines. Finally, you can include a page with frequently asked questions to provide direct answers to searcher queries.

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Set Up a GMB Page for Each Location

You can create different GMB Pages in addition to pages for multiple locations on your business website. As a result, you must create a Google My Business page for each branch location.

Each profile, like your website pages, must be tailored to the branch. It is also critical for Multi-Location SEO that you include a lot of company-related information, such as:

• Images;
• Operating hours;
• Business description;
• Contact details; and
• Website URLs.

Business owners must keep business details consistent. Each location page should have a consistent format so that both human and bot searchers can easily digest the data. Fortunately, all business location pages can be managed from the same account.

Get Better Reviews from Customers

Great reviews are one of the most effective ways to boost your Multi-Location SEO. Every business owner desires a five-star rating, which can be obtained by soliciting feedback.

Following a purchase, you may request testimonials from your customers. To encourage customers to leave reviews, most businesses provide incentives such as discounts. You can also use SMS or email to follow up with them after a few days.

Even if you do not receive a perfect customer rating, you can still use the feedback to improve your company. If a customer complains, you can use it to engage with them and promise a better experience the next time. After all, 89% of consumers look at how businesses respond to customer reviews.

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Local SEO Strategies: How to Do Local SEO for Multiple Locations

Final Thoughts

Some businesses have multiple locations or serve multiple markets. As a result, you must create location pages that are optimized for search engine visibility. After all, a company must create optimized pages for each location it serves. It's a must-have strategy for increasing organic website traffic.

Multi-location businesses will also require Google My Business pages that contain the same information as the local pages on your website. Finally, you'll need a large number of reviews to persuade customers to support your company.

You can improve your Local SERP rankings by doing all of the above. However, many businesses do not use Local SEO Strategies for Multiple Locations. So, if you want to increase organic traffic, brand awareness, and customers, you should use Multi-Location SEO Tactics. Fortunately, Local SEO in the Philippines offers a variety of services that allow you to better serve customers from various branches.